Wednesday, 13 July 2011
Beyonce 2011 Glastonbury Analysis
The analysis that I'm doing for a new festival is the first 10 minutes of Beyoncé's headlining act. The start of the clip is a presenter introducing Beyoncé to the stage. This is a common feature used when showing a festival to an audience at home. It gives them an insight of whats happening and it keeps them involved with the festival. The target audience to this part of Glastonbury coverage I would say is more a teen/young adult audience as Beyoncé is very mainstream and she targets all her music to that target audience.
While the presenter is introducing Beyoncé to the stage, a caption with the latest Glastonbury logo appears at the bottom of the screen saying the presenters name "Jo Whiley."
Beyoncé's sequence starts off with a long shot from a camera placed in the middle of the crowd. This gives a great effect of making the audience at home feel as though they are in the audience at Glastonbury.
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