Tuesday, 3 May 2011

Legal & Ethical


Copyright is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression. In most jurisdictions copyright arises upon fixation and does not need to be registered. Copyright owners have the exclusive statutory right to exercise control over copying and other exploitation of the works for a specific period of time, after which the work is said to enter the public domain. Uses covered under limitations and exceptions to copyright, such as fair use, do not require permission from the copyright owner. All other uses require permission. Copyright owners can license or permanently transfer or assign their exclusive rights to others.
For example - Sound recordings used in the Music Industry



12/12A Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained. Although our film doesn't have any disturbing sequences if we were to carry he film on it would likely to involve factors of a certificate 12/12A.


Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."
The product placement that features in our opening thriller is a BlackBerry mobile phone.



Thriller Opening - Final Edit



Audience Feedback
Brett Harris
One thing I particularly liked in the "Unknown Number" thriller opening was the use of overlaying certain shots to build tension throughout the scene, the clock shots for example. I thought this worked well with sound of ticking and really build up suspense for me whilst I was watching it. I felt certain effects, ideas and concepts were that of industry standard, for example, when you see the messages appear on the screen, and then it appears fully on the video itself. It's the kind of thing the industry would use to keep attention of the audience and I felt it worked well in this piece.  The only negative I'd give for this opening would be the lack of human sounds and the fast titles. I feel short, sharpe breaths of the female would work well in building tensions, and the title marquees to run slower. I liked that the group didn't go over the top with this thriller opening and the controlled use of effects, movements and pace worked really well.

Treatment

Opening for a thriller by Alex, Lily and Paige

The first montage of ideas we thought of were from influences previous openings of thrillers, film music videos and TV shows. Unanimous as a group we have decided the opening must reflect a preview of the narrative or a idea into what the film would entail to gain audience attention. We have analyzed these examples to discover what worked for the and what lack within their approach to make ours seem a balanced mixture of aspects including sound, visuals, text and symbols. We have envisioned a perfect influence upon our opening sequence to be one of similarity to "He dies at the end".

We have decided to use an almost modernized view to the situation and use modern technology and the cause of the dilemma experienced by the female to show the revolving nature of life around the technology to eventually be the demise of the world. She as the innocent blonde girl is given a way out to escape. This almost offering a sneak peak to the viewers and therefore making them feel they want to see what happens, connect, understand and relate to her in order to go to see the full movie and to watch it through increasing sales and consumer interest and reaction.

We would use a mobile phone and TV interaction to communicate with the girl and warn her of the situation. Using a grey-scale effect upon the entire feature, we believe, adds class to the video and takes away any form of technological cover focusing on the intent of the footage and it's quality of shots and angles. Sound will be heavily focused upon to build tension and suspense throughout.

Jobs

Camera operator -
Camera operators film motion pictures, videos, television shows, and commercials. They are needed for documentary, industrial, educational, and feature productions. They usually work with a crew and do the shooting according to the cinematographers instructions. But they tend to be in charge of of all shooting, lighting, and, in some cases, directing, on lower budget jobs.


Focus Puller -
The focus pullers job is to maintain sharpness on whatever is being filmed. The focus puller will change the focus depending on the movement of the actors and camera and dialog.


Lighting Director -
A lighting director is in charge of all lighting on the set/stage. They have to coordinate the equipment and technical crew and assemble all of the lighting equipment. They are responsible for the security and transporting of the lighting equipment. They also have to be present for any rehearsals, to check the lighting.


Director of Photography -
A director of photography is more commonly known as a cinematographer. The director of photography is the head of the camera department and it's their job to capture the directors vision. The director tells the cinematographer what he or she wants in the shot and the director of photography determines how to create that shot.


Animator -
An animator creates a sequence of drawings/images, that when put together and played give the illusion of a moving image. There are three main types of animators, 2D animators, 3D model making animators and computer generating animators. Animators need to be artistic as the job is mainly about drawing, but also technical as they often need to use computer programs.


Stunt Person -
A stunt person is someone who will replace an actor for a part of filming when something dangerous, or something that requires a certain skill that the actor may not have, is needed for the scene.


Art Director -
The job of the art director is being in charge of what the advertisement looks like. To be an art director you must be very creative but also have a thorough understanding of typography, printing and photography.


Vision Mixer -
Vision mixers are technicians who work at a console in a gallery or studio control room. They are responsible for controlling the pictures viewers see on their television.


Sound Recordist-
Sound recordists record sound at a location or in a studio, usually at the same time as the camera, to make sure the highest quality real sounds is recorded at the time of filming/recording. The monitor the quality of the sound through headphones and work closely with the director.


Researcher -
A programme researcher provides support to the producer and production team. Researchers contribute ideas for programmes, source contacts and contributors and collect, verify and prepare information for film, television and radio productions.


Special Effects Make up Artists -
The job of the make up artist is to create the make up to fit the character or person being filmed. They must be creative and artistic, especially with special effects make up, because it involves a lot of imagination and skill to make it look realistic.


Composer -
The composers job is to write the music for the production. A composer can also write music for TV, films, adverts, computer games, plays and dances.


Location Manager -
Location managers are responsible for making all the practical arrangements necessary when filming or photographic shoots take place outside the studio. Productions are made in a wide range of places and location managers need to research, identify and organize appropriate sites.


Foley Editor -
The foley editor is the person responsible for effectively sequencing the sound effects on a film.

ADR dialogue editor -
An ADR dialogue editor is the person who is responsible for the editing of the spoken portion of a film. The original dialogue may need to be replaced due to malfunctions, poor takes or mistakes by the performer. The ADR editor allows the dialogue to be recorded, as many times as necessary, so that a quality version can be achieved.


Screenwriter -
The screenwriter is the person who writes the scripts for films.


Construction manager -
The construction manager is in charge of organizing, scheduling and directing equipment, material, and personnel in the film.


Casting director -
The Casting director is the person that auditions and helps choose all the speaking role actors in the film or television show.


Health and safety consultant -
The health and safety consultant is employed to address any safety concerns for the actors of anyone working on the film or television show.


Steadicam operator -
Steadicam Operators are responsible for the technical set up of the Steadicam system and for balancing the camera on it. A steadicam is a stabilizing mount for the camera to give a smooth shot, even when the camera is moving quickly or on uneven ground.


Grip -
Grips are lighting and rigging technicians in the film industries. They have two main functions. The first is to provide camera support, especially if the camera is mounted to a dolly, crane, or in an unusual position, such as the top of a ladder. The second main function of grips is to work closely with the electrical department to create lighting set-ups necessary for a shot.


Gaffer -
A gaffer is the person in charge of lighting on a film or television set. They use lighting fixtures, color filters, patterns, light modifiers and various methods of control and manipulation to create different lighting effects.